HAPPILYTIA: MY BRAND

For my company I would like to focus on the YouTube channel but I will be creating in 2018 called happilytia. I would like my channel to focus on spreading love and positivity throughout social media inspiring others to live life to the full list. The audience that I would like to be watching my videos are both male and female in their 20s because I’m going to be focusing on how to adult and different conflicts that you need to overcome to become a stronger individual. there is no specific product involves that is a material item but what I will be providing to my audience is advice tips and tricks that will inspire them to become a more organized positive and overall better person.I believe my concept will affect many peoples lives and hopefully cause a chain reaction to start making this world a better place one step at a time. My company needs to have a recognizable logo because people will be watching these videos from all over the world. It needs to be something that stands out but not too complex so that all cultures will understand the message I’m getting across.  I decided that I want my channel colors to be pink and black with a marble theme. The marble theme of white and gray tones is modern classy but has a fun twist to it because it is not solid colored. My favorite color is blush pink because it is happy vibrant and stands out amongst the marble white background. I was struggling with what design I wanted to use for the actual logo but I believe that a heart would get the message of happiness and positivity across better than any other shape or just plain old writing. I created the first arc of the heart in illustrator and filled it in with the pink Pantone color I chose. The next step I did was use a text to wrap to arc positivity creativity and happiness for the other side of the heart. These three words are the backbone of what I would like my channel in my brand to be based off of. The next step I did was move the text that are used in the design into in design and pick some fans that would work for my personal information. YouTube logo I use it in the corner was a perfect fit because it describes what I am doing with my brand and where you can find my videos. I am ver y proud of how my project turned out and will for sure be using my business  card in the near future. 

Love It or Hate It: Poster Edition

Well Designed Posters

The Beaumaris Food Festival poster is a fun and energetic design. The words Food Festival are centered, bolded, and are yellow. The deep, mustard yellow is the only one of its kind on the page, so the viewer knows exactly what event is going on. The date, time, prices and location are also centered and in proportion to each other. All the information needed to know the correct details of the event are on the poster and easily readable. The logo for the festival is on top and a different color than the other pictures on display. The outlined foods and drinks on the perimeter of the page catch the eye and make the viewer interested in attending the event if all those tasty foods will be there. Having the foods in different colors makes for a colorful feel and blends in well with the color of the title and event details. The foods also are relevant to the festival and not random images. The bolded words “bigger and better than ever” are backed up by the verity of foods shown throughout the poster.

The Unplugged poster is a dramatic and eye-catching design. The colors turquoise, white, black, and red blend together to not be overwhelming for the viewer, but contrast enough to stand out. The thick, rectangle lines branching out from a center point draws the eye towards the main writing of the poster. They are not too busy but take up just the right amount of space. The name of the event, dates, times, and location are all center and aligned to the top right of the poster. There are lines separating each piece of information so the view correctly obtains all the proper details. Underneath the colored design, there is information about ticket prices, where to get them, and a logo. Having this information on the bottom fills in blank space that the poster would have had without it. The gray background color does not clash with the color scheme and creates a professional aesthetic. The font is consistent throughout the poster because it stays in the same font family. There are different sizes and bold texts that empathizes important titles and descriptions.

The NEC “Go Places” poster design has an outdoor, nature feeling that draws the viewer in to look at more detail about the beautiful background the poster displays. Instead of a plain color, there are mountains, foliage, and a lake. The picturesque scene created may be a more interesting place than where the viewer currently is. If true, the view would want to know how to travel to the environment depicted. The New Explorers Club is briefly described in a green font that goes with the outdoor vibe. The information needed to contact the club are below the description long with the Instagram logo and their handle. All the writing is on a pine green, slanted rectangle on the bottom of the page so it is not distracted by the canoe. The pine green text fits with the theme and color scheme. In the top left, there is a logo with the same colors. No text or symbol sticks out in a negative way. The white, thin lines branching from the perimeter lead focus to the center slogan of “Go Places”.  



Other well designed examples:

Poorly Designed Posters

The strong and vibrant yellow color to this poster is an automatic turn off to the eye. The amount of text included makes the design overwhelming and busy. Because there is too much going on, the viewer cannot clearly tell what the poster is event for. To be effective, the main event or message must be clear to even make a person walking by to stop and take a closer look. The man depicted in the center of the poster must be the singer, comedian, or dancer that is staring in the performance. The line structure that is blocking off certain sections is forcing the text to be sideways or diagonal. It is inconvenient for the viewer to tilt their head to find out what event they are attending. There is also minuscule text that goes across the top of the page. The red circles that are randomly dispersed throughout the poster do not make sense or have any purpose to relaying the message. There is no flow, theme, or color scheme to the poster which makes it extremely difficult to grasp information from.

The Quiksilver poster design is messy, busy, and overwhelming for the eye. The artist creating the poster was maybe trying to have a graffiti drawing design but it did not work. To be able to even read a single word on the page besides the Quiksilver logo in black and red on the top left, the viewer must stop and take an extra amount of time. Words depicted include US, part of New York, and PRO. All the lettering of the text are different sizes and shapes. The color of all the writing is while outlined in black, so there is not any distinction to make words stick out. The design is sectioned out into six smaller pictures. Some include a beach, a car, a building, and other. The rest are not clear to the viewer. There is no message or details about the poster except for the logo. There should be details about the products, prices, or where the brand can be purchased. Overall there beach theme attempting to be portrayed is a failures and makes the audience confused instead of wanting to look deeper in to what they are seeing.

This Die Hard poster is another example of design that has too much going out that makes the over all look displeasing to the eye. The color scheme is consistent, but the bright red is too overpowering compared to the other colors. There is no clear description about what the poster is promoting. Underneath the bolded logo on top, a small release date is in white, but besides that there is no infomation about where to get tickets, the time, or pricing. The text talking about the event is very tiny. The viewer would have to stop and take an extremely close look to see what the poster is talking about. The images are in proportion to the others, but do not relate to the overall theme. 

Other poorly designed examples: 

Dissecting Images in Visual Communication

Communication is a vital part of understanding and exchanging information or news. The type of communication that I respond to most effectively is visual communication. I am able to pick up information and learn more efficiently when seeing the content directly in front of me. I become more connected with the information, which leads me to be more detail oriented and comprehend the deeper message the content is portraying. The most necessary tools for visual communication are images. Images can be understood by a wide variety of the public. They are able to grab my attention easily and I immediately drawn to them. There are many different types of images that can teach you a lesson and give you direction. Types of images that provide us visual graphics are logos. Companies create unique and recognizable logos to make their brand stand out from the rest. Three brands that portray strong visual communication are Adidas, Amazon, and NBC. Adidas is the “brand with three stripes”. Adidas has had the recognizable three striped logo since 1949. The company brands the idea of “earning your stripes”, by displaying the quote on their shirts and other forms of merchandise. The stripes on the logo are in the shape of a mountain, which indicates an athletic challenge that the person wearing it has accomplished or is working towards. Despite the minor changes the logo has had in the past 70 years, Adidas still stands out amongst the crowd and attracts new customers everyday. Another brand that has a creative logo that represents a deeper meaning is Amazon. The logo may look simple with the word “Amazon” in bold lettering with a yellow arrow underneath, but there is much more to it that meets the eye. The arrow represents the smile on the customers face while buying products from Amazon. The A’s act as eyes the the smile. The smile also acts like an arrow that starts at the letter A and ends at the letter Z. The arrow connecting these letters is a visual showing customers that Amazon sells products ranging form A to Z. The final logo I am analyzing is NBC. The rainbow logo stands out amongst other news channels and is distinct. The structure of the colors are peacock feathers in shape of a wing. The peacock is an animal that can not look backwards, so the company is spreading the message to look forward and do not look back. NBC created this logo during the beginning era of colored televisions, so their logo full of multiple shades of color would be fully appreciated. These three logos all have an extremely positive impact on the viewer and draw their eye in a positive direction. The use of the four principles of graphic design are also combined to make connections to other parts of the logo and to the viewer. Visual images and logos are strong forms of communication to relay information to the public and deciphering deeper messages hidden throughout the picture.