Monday, October 2, 2017

Love It or Hate It: Poster Edition

Well Designed Posters


The Beaumaris Food Festival poster is a fun and energetic design. The words Food Festival are centered, bolded, and are yellow. The deep, mustard yellow is the only one of its kind on the page, so the viewer knows exactly what event is going on. The date, time, prices and location are also centered and in proportion to each other. All the information needed to know the correct details of the event are on the poster and easily readable. The logo for the festival is on top and a different color than the other pictures on display. The outlined foods and drinks on the perimeter of the page catch the eye and make the viewer interested in attending the event if all those tasty foods will be there. Having the foods in different colors makes for a colorful feel and blends in well with the color of the title and event details. The foods also are relevant to the festival and not random images. The bolded words “bigger and better than ever” are backed up by the verity of foods shown throughout the poster.
The Unplugged poster is a dramatic and eye-catching design. The colors turquoise, white, black, and red blend together to not be overwhelming for the viewer, but contrast enough to stand out. The thick, rectangle lines branching out from a center point draws the eye towards the main writing of the poster. They are not too busy but take up just the right amount of space. The name of the event, dates, times, and location are all center and aligned to the top right of the poster. There are lines separating each piece of information so the view correctly obtains all the proper details. Underneath the colored design, there is information about ticket prices, where to get them, and a logo. Having this information on the bottom fills in blank space that the poster would have had without it. The gray background color does not clash with the color scheme and creates a professional aesthetic. The font is consistent throughout the poster because it stays in the same font family. There are different sizes and bold texts that empathizes important titles and descriptions.


The NEC “Go Places” poster design has an outdoor, nature feeling that draws the viewer in to look at more detail about the beautiful background the poster displays. Instead of a plain color, there are mountains, foliage, and a lake. The picturesque scene created may be a more interesting place than where the viewer currently is. If true, the view would want to know how to travel to the environment depicted. The New Explorers Club is briefly described in a green font that goes with the outdoor vibe. The information needed to contact the club are below the description long with the Instagram logo and their handle. All the writing is on a pine green, slanted rectangle on the bottom of the page so it is not distracted by the canoe. The pine green text fits with the theme and color scheme. In the top left, there is a logo with the same colors. No text or symbol sticks out in a negative way. The white, thin lines branching from the perimeter lead focus to the center slogan of “Go Places”.  



Other well designed examples:



Poorly Designed Posters

The strong and vibrant yellow color to this poster is an automatic turn off to the eye. The amount of text included makes the design overwhelming and busy. Because there is too much going on, the viewer cannot clearly tell what the poster is event for. To be effective, the main event or message must be clear to even make a person walking by to stop and take a closer look. The man depicted in the center of the poster must be the singer, comedian, or dancer that is staring in the performance. The line structure that is blocking off certain sections is forcing the text to be sideways or diagonal. It is inconvenient for the viewer to tilt their head to find out what event they are attending. There is also minuscule text that goes across the top of the page. The red circles that are randomly dispersed throughout the poster do not make sense or have any purpose to relaying the message. There is no flow, theme, or color scheme to the poster which makes it extremely difficult to grasp information from.
The Quiksilver poster design is messy, busy, and overwhelming for the eye. The artist creating the poster was maybe trying to have a graffiti drawing design but it did not work. To be able to even read a single word on the page besides the Quiksilver logo in black and red on the top left, the viewer must stop and take an extra amount of time. Words depicted include US, part of New York, and PRO. All the lettering of the text are different sizes and shapes. The color of all the writing is while outlined in black, so there is not any distinction to make words stick out. The design is sectioned out into six smaller pictures. Some include a beach, a car, a building, and other. The rest are not clear to the viewer. There is no message or details about the poster except for the logo. There should be details about the products, prices, or where the brand can be purchased. Overall there beach theme attempting to be portrayed is a failures and makes the audience confused instead of wanting to look deeper in to what they are seeing.

This Die Hard poster is another example of design that has too much going out that makes the over all look displeasing to the eye. The color scheme is consistent, but the bright red is too overpowering compared to the other colors. There is no clear description about what the poster is promoting. Underneath the bolded logo on top, a small release date is in white, but besides that there is no infomation about where to get tickets, the time, or pricing. The text talking about the event is very tiny. The viewer would have to stop and take an extremely close look to see what the poster is talking about. The images are in proportion to the others, but do not relate to the overall theme. 
Other poorly designed examples: 




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